LUXURY LAUNDRY CARE. DESIGNED TO LEAVE AN IMPRESSION.
VELYURELAUNDRY
⌕　♙　▢

CLEANER INGREDIENTS.
LONGER LASTING SCENT.
PURE LUXURY.

Elevate every wash with fragrance that stays with you.

COMING SOONDISCOVER MORE　→
◇PREMIUM
INGREDIENTS◇LONG LASTING
SCENT◇POWERFUL
CLEAN◇DESIGNED TO
IMPRESS◇MADE WITH
CARE
◉BUNDLES

LAUNDRY DETERGENT

SELECT A PRODUCT TYPE ABOVE TO VIEW ONLY THAT COLLECTION.

COMING
SOON
Velyure Detergent Noir Amber

Detergent

Noir Amber

MEN'S SIGNATURE
60 FL OZ · LOAD COUNT TO BE FINALIZED
COMING
SOON
Velyure Detergent Coastal Reserve

Detergent

Coastal Reserve

MEN'S FRESH SIGNATURE
60 FL OZ · LOAD COUNT TO BE FINALIZED
COMING
SOON
Velyure Detergent Blush Bloom

Detergent

Blush Bloom

WOMEN'S FLORAL SIGNATURE
60 FL OZ · LOAD COUNT TO BE FINALIZED
COMING
SOON
Velyure Detergent Cashmere Veil

Detergent

Cashmere Veil

WOMEN'S WARM SIGNATURE
60 FL OZ · LOAD COUNT TO BE FINALIZED

OUR FOUR SIGNATURE SCENTS

A CURATED LAUNCH COLLECTION. TWO MASCULINE. TWO FEMININE.

NOIR AMBER

Bold, sophisticated and timeless. A warm fragrance with smoked amber, cedarwood, tonka bean and black musk.

SMOKED AMBER · CEDARWOOD · TONKA BEAN · BLACK MUSK

COASTAL RESERVE

Fresh, crisp and refined. Bright bergamot meets marine accord, white woods and vetiver.

BERGAMOT · MARINE ACCORD · WHITE WOODS · VETIVER

BLUSH BLOOM

Soft, elegant and feminine. A graceful floral blend of peony, jasmine, vanilla orchid and soft musk.

PEONY · JASMINE · VANILLA ORCHID · SOFT MUSK

CASHMERE VEIL

Warm, smooth and comforting. White musk, cashmere woods, vanilla and sandalwood create a luxurious finish.

WHITE MUSK · CASHMERE WOODS · VANILLA · SANDALWOOD

BUNDLES

COMING
SOON
THE NOIR RITUAL

THE NOIR RITUAL

Noir Amber and Coastal Reserve essentials.

COMING
SOON
THE BLUSH RITUAL

THE BLUSH RITUAL

Blush Bloom and Cashmere Veil essentials.

COMING
SOON
THE SIGNATURE DUO

THE SIGNATURE DUO

A his-and-hers introduction to Velyure.

COMING
SOON
THE VELYURE WARDROBE

THE VELYURE WARDROBE

The complete four-scent laundry wardrobe with handled detergent bottles.

Velyure luxury packaging

OUR STORY

Velyure was born from a simple belief: the small things in life deserve to feel extraordinary. Laundry care is part of every day, yet too many products are designed only to clean. We created Velyure to transform that routine into a refined experience built around performance, fragrance and beautiful design.

Every product is imagined with intention—from sculpted packaging worthy of display to fragrance profiles inspired by fine perfumery. Our launch collection features four distinct identities: Noir Amber, Coastal Reserve, Blush Bloom and Cashmere Veil. Together, they offer a balanced wardrobe of bold, fresh, floral and warm fragrance experiences.

Our goal is simple: powerful care, memorable scent and thoughtful presentation without compromise. Velyure is not just laundry care. It is self-care, home care and fragrance for your wardrobe.

◇ PREMIUM INGREDIENTS◇ LONG LASTING SCENT◇ POWERFUL CLEAN◇ MADE WITH CARE◇ DESIGNED TO IMPRESS